So the probability that messages
will not reach or end up in spam is reduced to almost zero. For example, 99.99% of letters sent via Sendsay end up in the Inbox folder. It is Germany Email Database important that the chosen solution has a clear interface. To do this, you can test several platforms and evaluate how convenient it is to work with them. Training materials, knowledge bases, and technical support usually help to fully understand the functionality.
2. Assemble or clean the base
A subscriber base is a list of email addresses to which a business sends newsletters. And the success of the entire campaign will depend on how high-quality the base is. Mailing platforms and email providers are careful to ensure that companies only send emails to people who have agreed to do so. Mailing platforms and email providers are careful to ensure that companies only send emails to people who have agreed to do so.
And if the database contains purchased, non-existent or randomly generated addresses, the company may be spammed and its emails blocked. Therefore, it is important to collect customer contacts using legal methods. Here are the popular ones: website (main, footer, blog page), landing, social networks (links in profile or separate post), registration page on the site, purchase page. The main criterion for a quality base is Purchase Email Leads that the subscriber has entered their email address and agreed to receive the newsletter: for example, by checking a box.
In Sendsay you can customize
the look of your subscription form: pop-up or pop-up window, embedded form or stripe at the top or bottom To make customers share their contacts more actively, you can offer them a discount on their first purchase or send them lead magnets after they subscribe: beautiful checklists, presentations, sticker sets, webinars. If you already have a database, but you haven't worked with it for a long time or you simply doubt that it is of high quality, clean it.